New technologies and new ways to connect with consumers are transforming the retail sector. To compete effectively, traditional retailers should reimagine how they create and capture value, thinking past omnichannel positioning to find the best uses for their assets. Today’s retail landscape is changing rapidly and dramatically. Driven by the Big Shift’s forces, consumers are becoming far more informed, and product choices are proliferating rapidly. Technological advances and public policy liberalization are contributing to new flows of information, knowledge, and resources.